The Jolly Fisherman on tour

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SKEGNESS’S most famous figure, The Jolly Fisherman, will be touring around the country to promote his favourite seaside resort.

The Skegness Town and Area Marketing Partnership (STAMP) has decided to transform the publicity roadshow to focus on its most popular attraction and rename it The Jolly Fisherman on Tour.

STAMP took over the organisation of the publicity roadshow from Skegness Town Council earlier this year and after some initial teething problems has successfully publicised the resort as a tourist destination at a number of large events and towns across the country.

Town manager Stefan Krause said: “We are hoping to deliver more with the publicity trailer and now that we also responsible for booking The Jolly Fisherman, we can take him out on every tour.”