SO Festival appoints new head

SO Festival News.
SO Festival News.

Next year’s SO Festival will have a new Festival Director.

Arts producer and festival director Lorna Fulton has been appointed to the role after East Lindsey District Council and Arts Council England went out to tender for the position.

Lorna takes on the baton from Robin Morley of Magnetic Events, who had overseen the artistic direction of the festival since 2010.

“We want to put on record our immense appreciation and gratitude to Robin and his team,” said Cllr Adam Grist, Portfolio Holder for Culture, Leisure and Tourism at East Lindsey District Council.

“He has worked with us for three years and has been instrumental in growing SO Festival from a two day event into a ten day celebration that is, today, seen by many, as one of the leading arts festivals in the Midlands and one that is recognised nationally as a fast growing, quality programme,”

“SO Festival is an important event for the area’s economy, bringing in over £1m each year to businesses and significantly raising the profile of the district.

“Lorna has an impressive track record as a Festival Director.

“She has an exciting vision for SO Festival and we are looking forward to seeing new pieces of programming being introduced and providing even more opportunities for local people to not only see innovative, challenging and interesting works of art but also to be part of the work itself,” he added.

Lorna has over 15 years experience in curating, developing, leading and delivery high profile cultural programmes.

From 2007 to the beginning of this year, she was the London 2012 creative programmer for the North East, leading and shaping a high quality programme of over 100 projects and 500 events in the summer of 2012 celebrating the London Olympic Games.

“SO Festival has an amazing reputation, is well established and has a good audience,” said Lorna. “I am looking forward to the challenge of taking it to the next level.

“I want to bring art, people and places together and give as many people the opportunity to not only see great works of art but also to be part of the work itself.

“We will be looking to build on what has gone before and I want to develop site-specific work across East Lindsey that moves people across the district and culminates, like previous years, in the finale weekend in Skegness. It’s an exciting challenge and one I am delighted to be working on.”

Robin Morley added: “I am proud of the contribution that the Magnetic Events team has made to establishing this new, exciting arts festival, and for the way we worked closely with East Lindsey District Council.

“I wish everyone who has contributed to the festival programme, including the council, the district, Lincolnshire’s communities, the artists and performers, every success for the future.”

In other news, East Lindsey District Council has re-appointed Lincoln-based marketing agency, Lava for marketing support at the festival.

The communications consultancy has delivered work for the festival since 2010 as well as the visit of Black/North SEAS to East Lindsey in 2009.