A bid is being made to provide a ‘world class’ visitor service in Skegness boosting the town’s skills base and job prospects.
Funding is being sought to provide benchmark customer service training for employees in the leisure, tourism and retail sectors.
The ultimate aim is to secure WorldHost destination status recognising the resort as providing a premium service to its visitors.
Funding is potentially available for 400 places on the WorldHost training courses.
A globally recognised brand, WorldHost was training provider for the London Olympics.
The application needs to be approved by Visit East Lincolnshire, with cash provided through the Greater Lincolnshire Local Enterprise Partnership.
East Lincolnshire and Lincoln have been identified as two key visitor destinations in the county where the training programme will be rolled out initially.
Skegness Town Council clerk Steve Larner said: “This is an exciting opportunity for Skegness.
“Imagine a town where lots of people are trained in customer service and have improved knowledge of that place as a visitor destination.
“There is enough funding for 400 training places, but we need and want more.”
Skegness Town Council members enthusiastically backed the bid at a meeting on Wednesday.
Coun Mark Smith described it as a ‘once in a lifetime opportunity’ for Skegness. He added: “This is great, lets get on with it straight away. Customer skills that are useful in the tourist industry are transferable skills. It is about improving our tourist offering, giving the visitor the best experience we can, so they come back because they feel valued.”
The training programme is provided by Boston College. If funding is secured the first courses would be held in the autumn.