Multi-million pound expansion sparks coastal tourism hopes

Local tourism figures are confident that the planned expansion at Cadwell Park will provide a welcome boost to coastal trade.
Local tourism figures are confident that the planned expansion at Cadwell Park will provide a welcome boost to coastal trade.

AMBITIOUS plans to expand Lincolnshire’s foremost motor racing venue could provide an ‘enormous opportunity’ for the coast to capitalise upon, local councillors and the tourism industry believe.

Cadwell Park near Louth is ‘interested in exploring opportunities’ to expand and modernise its track, enabling it to host British Touring Car, GT and F3 championships.

With many motoring enthusiasts choosing to stay in Skegness accommodation when they visit Cadwell Park, local hoteliers hope its expansion could have positive repercussions for the coastal economy.

Chairman of Skegness East Coast and Wolds Hospitality Association Nigel Tett said: “We certainly get Cadwell Park visitors staying in the town, particularly when it is a weekend meet.

“If there are to be any more visitors we would welcome them with open arms.”

Recent developments in the coast’s tourism strategy have seen tourist leaders attempting to bring together a wider range of visitor attractions, creating a more comprehensive package to entice visitors.

Spearheaded by the creation of the East Lincolnshire Destination Management Organisation, more businesses and visitor attractions, including Cadwell Park, are working together to support each other and mutually benefit from the region’s overall success.

DMO chairman and Butlins resort director Chris Baron hopes Cadwell Park’s expansion can enhance the wider region’s appeal.

“The important thing is that we market the overall package and become more than just a bucket and spade resort. The region’s major accommodation providers are all along the coastal strip and we’ve got to push hard to make sure that when people come to visit the area they are aware of everything available.”

Lincolnshire County Council is also looking for opportunities to further enhance Cadwell Park’s expansion with work of its own and Coun Colin Davie believes the benefits can travel all the way to the coast. He said: “There’s an enormous opportunity for the coast to capitalise on this expansion, if businesses think ahead and appreciate what’s good for Cadwell Park can also be good for the coast.”