THE UK’S only private beach owner hopes to put the east coast on the map as a top party destination to boost the local economy.
Simon Adderley of Joe’s Beach Bar, Ingoldmells, plans to host a 4,900 ticket Ibiza style beach party on August 11, with the view to making it an annual fixture.
Mr Adderley said: “This is a real opportunity for Ingoldmells to put itself on the party map.
“I truly believe that we can re-invent Ingoldmells and the east coast economy in a responsible way, due to its unique position of having the only privately owned beach in the UK.”
“With the success of events like the recent rave at Fantasy Island, I think it indicates that major events are what’s required to smooth out the variations in the weather to create some kind of stability in the economic performance of the resort.
“The weather’s been terrible so far this season, but major events like this can ensure visitors come to the east coast rain or shine.”
The event is scheduled to take place on the beach from 11am until 11pm, after which it will carry on inside Joe’s Beach Bar until 3am.
Top class dance acts including MC Storm and Ultrabeat’s Ian Redman will be playing a selection of house, trance, and hardcore rave music throughout the event.
There will also be a pre-party warm up on the Friday night, a ‘chill-out’ session on the Sunday and ticket holders will be permitted to camp on the beach over both nights.
Tickets for the event cost £20 including a free cocktail and anyone with a PE25 postcode buying a ticket within the next three weeks will get two for the price of one. Tickets can be bought from www.ticketseller.co.uk.
Mr Adderley’s announcement follows the fourth successful Lookfly Ultimate Frisbee event which took place at the beach on June 9 and 10.
Spurred on by the event’s smooth running and repeated success, Mr Adderley believes a diverse programme of major events are what the east coast’s economy needs.
He said: “It was a dramatic sight - the game is fast and furious and really great to watch.
“We had 500 people from universities all over the UK come to compete and they all left saying what a fantastic place Ingoldmells is.”
Ingoldmells Community Group has previously raised concerns about major events at Joe’s Beach Bar and also the recent rave at Fantasy Island.
Group chairman Maurice Darnell said he had not had a chance to discuss the event with his members but was somewhat concerned about whether the security would be adequate for an event of this magnitude.
He was also worried about the beach being closed to non-ticket holders during a peak season weekend.
Mr Adderley said he had expected concerns to be raised but was confident that none of the perceived problems would materialise during the event itself, just as he claims has been the case during previous events.