THE iconic Butlin’s Redcoats uniform has been given a stylish make-over by a British designer who has even created pieces for pop star Lady Gaga.
Rising Grimsby-born fashion star, Hannah Clayton, has been earmarked as one to watch by Italian Vogue - but decided to take on her toughest challenge to date by revamping one of the most famous uniforms in the world.
Hannah, 25, follows hot on the heels of fashion royalty Zandra Rhodes and Jeff Banks who have previously designed the iconic uniforms which have been at the heart of British seaside holidays for the past 75 years.
Hannah said: “Having spent time with the Redcoats in Bognor Regis I was able to fully understand the importance of their role, the physical demands of the job, and how essential it is that they look and feel the part.
“I’m passionate about creating clothing that is aesthetically very appealing whilst remaining functional.
“Working on this project has allowed me to do just that.
“The most significant changes can be seen in the casual outfits, which adopt a fresh sporty style with a baseball jacket, long sleeved t-shirts, trousers and red baseball boots.
“The female Redcoats highlighted the desire to feel more feminine - therefore for the first time a dress has been introduced.”
Hannah was asked to take on the brief because Butlins wanted a young, talented designer who could relate to the Redcoats.
Jackie Martin, Butlin’s Sales and marketing director, said: “Butlin’s Redcoats are world famous and we felt that Hannah really understood the importance of maintaining some of the uniform’s iconic attributes, while bringing them bang up to date in terms of style.
“The company may have 75 years experience of creating great seaside holidays but we are also committed to staying contemporary and relevant for modern families and the new uniforms reflect that,” she added.