PROMOTIONAL tools advertising events and attractions in Skegness could encourage more return visitors, according to key figures in the resort.
At a Skegness Town Council meeting on Wednesday, nightclub owner Taj Bola, suggested that prominently placed notice boards promoting major events could boost the tourist economy.
He said: “Can we have a big board saying what we’ve got in Skegness on this day and the next day, so that people who come for one weekend can look at what’s on for other weekends and plan to come back again for then?”
He offered a site he owns on Grand Parade that had been left dormant for several years as a suitably prominent location to host such a notice board.
Despite the threat of a Compulsory Purchase Order from East Lindsey District Council, to take the site from Mr Bola if left undeveloped, he has also expressed his commitment to build upon it shortly.
Until Mr Bola is in a position to begin redevelopment, he felt that using the site as a promotional tool for Skegness would be a useful interim purpose.
Mayor of Skegness Coun Steve Kirk suggested Mr Bola raise the idea with town centre manager Stefan Krause.
After the meeting, however, Mr Krause explained his own aspirations to install a large electronic screen in Skegness to promote the town and be used at major events such as the Illuminations Switch On.
He believes that a practical and affordable device could be purchased if supported by the business community and would provide an innovative and imaginative way of appealing to visitors.
He said: “To catch the visitors attention we want something that is hi-tech and can be incorporated with mobile phone technology via an app - the way we receive information has changed.”