It was meant to be the first of its kind in the UK, a 2,000 seater venue marking Skegness as the national home of beach soccer.
But despite all the initial fanfare and excitement, it appears the Skegness beach stadium was no more than another empty promise.
Weeks after it was supposed to host the final of the sport’s national league and months after its anticipated unveiling, neither the stadium nor its developers are anywhere to be seen.
“If we are going to be told that something is to be built, let’s have it built, let’s not have these empty promises that come to nothing,” said the Mayor of Skegness Coun Jim Carpenter.
“It’s always a disappointment when these things don’t come off because I believe this would have been something that would have benefitted Skegness but it looks like it’s just died in the water.
“We’re a family resort and we want to be able to offer people a good time when they visit not just empty promises.”
UK Beach Sports Ltd, the company which launched the project back in February, first said it would be completed in time for the second May bank holiday, when it would kick start the national beach soccer league with a weekend of beach parties, barbecues and live music.
That launch, however, was later knocked back, allegedly to allow the England team more training time in advance of an international match.
But still the beach remains bare, emails to UK Beach Promotions Ltd are returned unread and the company directors have not answered any of the Standard’s phone calls over the past week.
The public relations officer who handled the stadium’s publicity said she had not been working withe the company for some time. East Lindsey District Council has no record of any planning application submitted for the stadium nor has it had any contact with the developers for a number of months.
The disappointment follows a string of failed developments in the town that have left many residents sceptical that any new developments will proceed.
The ambitious £1.2 million covered canopy project for Scarbrough Esplanade looks unlikely to be built after missing out on its bid for European funding back in July.
And the fire ravaged Fat Louis site on Grand Parade, which has also been a bone of contention in the town after laying undeveloped for more than five years, is showing no signs of movement.