Alford firm flies the flag in London

Alford Coal at the Lord Mayor's Show.
Alford Coal at the Lord Mayor's Show.
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An Alford business flew the flag for Lincolnshire recently when it took part in the illustrious Lord Mayor’s Show in London.

Proud owner John Spence watched on from the Grandstand in front of St Paul’s Cathrdral as his Alford Coal Supplies lorry took part in the iconic parade.

Alford Coal at the Lord Mayor's Show.

Alford Coal at the Lord Mayor's Show.

Driven by Scott Collingwood and his team of coal delivery men the vehicle flew the Lincolnshire flag in the procession.

At its peak the parade stretched for over three-and-a-half miles and was cheered on by more than half a million Londoners and tourists.

The illustrious event dates back centuries.

In 1215, when King John, keen to win the support of the City of London, allowed the Mayor of London to become one of the first elected offices in the modern world.

And ever since then the newly elected Mayor has completed his or her inauguration with a splendid parade.

Televised and broadcast around the world the event is one of the biggest free shows anywhere.

This year saw the inauguration of the new Lord Mayor, Fiona Woolf, only the second woman to hold the prestigious office.

Alford Coal were invited to participate in this year’s parade by the Worshipful Company of Fueller’s (City Guild).

Bilsby-born John, who is a Freeman of the City of London, was delighted to accept on behalf of his company, supported by sponsorship from HomeFire.