Members of the Lincolnshire Co-op have raised a staggering £49,860 for more than 80 charities and community groups, just by going shopping.
The new Community Champions scheme, which launched in March, saw every one of the society’s 219,000 members linked to a good cause close to where they live and, in Alford, store manager Glynn Betts recently presented a cheque for £1,117 to Stephen Hyde of LIVES First Responders.
“From March to May, every time they’ve used their dividend card in any of our outlets where points are issued, a donation from the Community Champions pot has gone towards good causes.
“This is Lincolnshire Co-op’s new way of sharing its profits with the community,” said a spokesperson.
Sam Turner, membership and community manager, said: “We’re delighted with how much money our members have raised. From Scunthorpe to Spalding, from Newark to Skegness. We can’t wait to see some of their projects taking shape.”
The community champion in Alford for June - August will be Alford Day Centre.