Stay-cation trends benefit Skegness

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HOTELIERS have welcomed a recent poll that lists Skegness as the fifth most popular ‘DIY’ travel destination in the entire world for Brits to visit .

The resort has always been regarded as one of the UK’s most visited coastal destinations but the recent Holiday Letting Index has now ranked Skegness ahead of such exotic destinations as Alicante and Gran Caneria,

Tourism experts behind the report have identified the shift in attitudes, as part of a growing preference for cheaper, more flexible destinations closer to home. The report states: “Classic British resort Skegness looks set to benefit from a nostalgic renaissance as part of a staycation resurgence.”

Skegness East Coast and Wolds Hoteliers Association (SECHWA) has corroborated the report’s evidence, which it feels is due partially to the money and effort spent improving the town’s visitor attractions,

SECHWA vice-chairman and owner of the Caxton House bed and breakfast on Trafalgar Avenue, Paul Seabrook, said his bookings were doing well and former chairman Nigel Tett recently reported that his were already up on last year.

Mr Seabrook said: “I think in the current climate we are certainly doing pretty well, baring in mind the recession. Skegness is one of hose places people are starting to return to, having remembered it as a destination they used to visit when they were younger.”

Mr Seabrook has also credited SECHWA’s role, along with other organisations, in creating a number of new events throughout the year as contributing to the resort’s success.

He said “SECHWA are constantly working to increase the visitor attractions in the town and to make sure the accommodation is going to meet the requirements of our new customers.”

Visit England recently appointed Skegness with its ‘attract brand’ status, recognising the resort’s position as one of the UK’s most popular tourist destinations and Mr Seabrook believes that reports such as the Holiday Lettings Index will help to cement its position even further.

He said: “Anything that promotes Skegness and brings it to he forefront of people’s minds has got to be a good thing. We are the fourth most visited place in the UK and Skegness is known now as a ‘visitor brand’ recognised by most of the tourism industry, so our profile is certainly up there.”

Kate Stinchcombe-Gilles of holidayletings.co.uk, believes resorts like Skegness will continue to flourish in the current economic climate.

She said: “Demand for ‘book direct’ DIY holidays continues to grow as more holiday makers are attracted by the flexibility, money-saving benefits and the enhanced personal experience of dealing direct with holiday home owners.”