Tourism leaders in Skegness are basking in the glory of yet another glowing commendation for the resort’s golden sandy beaches.
Skegness was among just four others in the east of England to feature in The Daily Mail’s best beaches list, issued as an ‘indispensable’ guide of where to visit during the long awaited heatwave.
“For generations, ‘Skeggie’ - home of the Jolly Fisherman (‘Skegness is SO bracing!’) - was the most perfect seaside place on earth,” the report states.
“Soft golden sand between the toes, building giant sandcastles, beach football, a trip to the pier. And no trip to the seaside would be complete without a ride on a Skegness donkey,” it adds - also praising the nearby fairground attractions, foreshore kiosks and accessible amenities.
SECHWA chairman Nigel Tett is delighted with the positive coverage, which follows a recent high ranking mention in the Sunday Times’ best beaches list and the Marine Conservation Society’s renewal of its Blue Flag award.
“I think it’s the standard that we’ve got to work for,” he said.
“Now we’ve got to build on what the national have given praise for - there’s always room for improvement and we shouldn’t sit back and rest on our laurels.”
Mr Tett says his guests often comment when the resort receives prestigious coverage in the nationals and always agree that the beach is one of the best, particularly in terms of cleanliness.
Following on from a warm and pleasant weekend, which Mr Tett claims was the best in 20 years, he hopes the commendations and fine weather will continue to boost business after a poor start to the season.
“When the weather is fine, even in these times of recessions, people always find the money to come to stay in Skegness,” he said, quoting Sid Dennis, the councillor, comedian and scrap merchant.
East Lindsey District Council has also welcomed the news, which the portfolio holder for culture, leisure and tourism, Coun Adam Grist feels is vitally important in supporting the visitor economy,
“Being recognised in the Daily Mail’s top 50 beaches is an exciting and important acknowledgement for Skegness and the wider district,” he said.
“The news comes hot on the heels of Skegness’ Central Beach making the Sunday Times top 50 beaches and is a reminder to all that the sands on our coast are some of the best in the world.
“Beaches at Skegness, Mablethorpe and Sutton on Sea have all flown the Blue Flag for many years, recognising their quality and cleanliness.
“Tourism is so important to the visitor economy in East Lindsey both in terms of supporting businesses and the community through jobs.
“Businesses, the council and he community must all continue to work closely together to ensure the coastal offer remains popular for many years to come and that we can continue to be recognised nationally for the area’s quality.”