The fir is flying as shoppers choose real Christmas trees over fake.
When it comes to Christmas trees, the competition between real and artificial blazes on, like the fiery red glow of Rudolph’s nose.
This year, a resounding 55 per cent of Brits will choose a real tree over a fake one, according to a new survey by B&Q, which operates a store in Skegness.
Tradition plays a major role in the battle between real vs. fake - 64 per cent of those who prefer real trees, do so because it looks more traditional.
And, not only do real trees add to the festive spirit through tradition but also through aroma.
Seventy per cent of respondents said they buy real trees because they love waking up on Christmas morning to the scent of real pine.
Other reasons to have a real tree this Christmas included the fact that it is nicer for the children (21 per cent), that real trees are more bespoke (20 per cent) and better for the environment (16 per cent).
Last year the retailer sold 300,000 real trees during the festive season, which was 25 per cent less than sales of artificial trees.
And this year, Brits are getting organised earlier too, as the retailer claims it has already sold double the amount of Grow Your Own trees year to date, compared to last year.
The next few weeks will see B&Q collecting over 300,000 real Christmas trees from Green Team Plantation in Aberdeenshire and delivering them across the UK to 360 of its stores.