Mayor of Skegness Coun Neil Pimperton said: "Everyone associates fun with Skegness and in particular with the Jolly Fisherman.

"The birthday party provides families with a cheap afternoon out by the sea and an opportunity to enjoy lots of free entertainment."

There will be brilliant entertainment for all the family in the Tower Gardens from 10am.

John Marshall of Lincs FM will compere the event from 2pm with live music from Skegness Silver Band, which is also celebrating its 100th anniversary, and the Royal Anglian Military Band.

There will be great competitions, including a Jolly look-a-like contest judged by Jolly. The entrants will get a piece of cake and the winners will get a special prize.

Punch and Judy will come along as well as Pongo the Clown to thrill and delight the children.

There will be a range of charity and food stalls.

10am to 5pm - Local charity stalls, BBQ, mobile skate park, bouncy castle and children's rides operating throughout the day.
1pm - Prior to the commencement of the party, musical entertainment provided by the Royal Military Band.
2pm - John Marshall, Lincolnshire FM radio presenter, to compere the event throughout the afternoon beginning with a welcome to everyone attending Jolly's party and introduction of characters and mascots from around the area.
2.10pm - 'Arrival' of the Jolly Fisherman.
2.15pm - Song and dance featuring the Lisa Jay Stage Institute.
2.30pm - Punch and Judy show.
2.45 to 3.30pm - The Royal Military Band.
3pm - Join the characters in a game of musical statues, with a prize for everyone taking part.
3.15 to 3.45pm - Pogo the Clown entertains, featuring Mix and Mingle, balloon modelling etc.
3.45pm - Presentation of the 'Freedom of the Foreshore' to the Jolly Fisherman and the cutting of his birthday cake.
3.55pm - Presentation of prizes to the winners of the Target Newspaper's Jolly Poster competition.
4.05 to 4.30pm - Pogo the Clown's special magic show.
4 to 4.20pm - Final judging of the Jolly look-a-like competition and prize presentations.
4.30pm - Skegness Silver Band entertains.
Come and join in all the fun and help celebrate Jolly's 100th birthday together with his friends Dino the Dinosaur, Billy Brewer, Tower Mouse, Rocky Alligator, Pirate Pete and lots more.