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Find out about the Fisherman
history Skegness

 

   

 

Bringing you the news year after year
The Skegness Standard was first published on Wednesday, July 5, 1922, from a premises in Lumley Road.
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A brief history of tourism
The Skegness area has been occupied since Roman times.
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Find out about the Fisherman
The Jolly Fisherman, with his sou'wester, gum boots and broad smile, has become synonymous with Skegness.
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Paddle boats and a pier to be proud of
Skegness’ most famous feature is undoubtedly its pier, which is one of only 50 remaining in the UK.
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Billy Butlin - funfairs and fame
William Heygate Colbourne Butlin was born in Cape Town, South Africa on 29th September 1899 to William, the son of a clergyman, and Bertha, the daughter of a small town baker who had become a travelling showman.
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Carry on camping
Billy Butlin, a travelling fairground worker from Canada, set up his first holiday camp at Skegness in 1936 having identified a need for all-weather recreation for holiday-makers.
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80 years of Skegness yesterdays
After the foreshore became the property of Skegness Urban District Council in 1922, the local authority quickly went ahead with developing it.
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Flying bombs and wartime rations
By 1939 the nation seemed to have almost recovered from the Wall Street disaster of 10 years earlier, and then Hitler marched into Poland and Europe was aflame again.
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The ups and downs of life in a grand old English seaside town
As at the end of the Great War 1914-18, the aftermath of the Second World War found Britain with a huge housing shortage and local authorities’ first priority was solving that crisis.
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The Jolly Fisherman, with his sou'wester, gum boots and broad smile, has become synonymous with Skegness.

Originally painted by John Hassall in 1908, the Great Northern Railway Company paid 12 guineas to use the image on one of its posters, alongside the slogan "Skegness is so bracing". The result was probably one of the most famous holiday advertising campaigns ever conceived.

The poster was first put on display in the spring of 1908 in conjunction with a special three-shilling excursion from Kings Cross, and in 1933 the original image was changed to include Skegness pier in the background.

Born in Deal, as a young man Hassall tried to join the army twice without success. In frustration he went to Canada, where he turned his hand to sketching. On returning to Europe he went to Paris and then Antwerp to study art, and the first pictures he sent to the Royal Academy were accepted.

Hassall visited Skegness just once in his lifetime. That was in 1936 when he was presented with an illuminated address and the freedom of the Skegness foreshore. He wasn’t disappointed with Skegness, saying: “The reality of Skegness has eclipsed all my anticipations. It is even more bracing and attractive than I had been led to expect”.

Although one of the most prolific poster artists of his time, Hassall died in 1948, eighty years old and penniless.

Hassall’s original masterpiece hangs in a place of honour in Skegness Town Hall. It was presented to the town by British Railways, along with the copyright in 1966. The original artwork for the second poster, which depicted the pier, was found in a shed in Essex in 1995 and sold at auction for just under £6,000.

 

 
 

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